Google's latest high-profile domain offering .SOY is aimed at the U.S. Hispanic market.
Introducing .SOY, a web domain for Latinos. Claim a name for your business or big idea http://t.co/5HDdJWHdX5 #iamsoy
Soy, which means "I am" in Spanish, means a lot to Latinos, Google contends. "The word soy describes the essence of Latino identity. It expresses who you are, where you're from, what you do and where you're going."
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The ".SOY anthem" showed that Latinos are just like us — they like dramatic swimming.
And swiping a tablet while wearing a Fall outfit on the subway.
But people on Twitter made the point that soy could also be for U.S. vegan audiences.
@google not for vegans?
@google @nonosisi latinos o vegetarianos :D #soya
@google @EllaInstitute What if soy milk was just introducing itself in Spanish?
@julito77 @TlalocRivas @google They could market it instead to lacto-intolerant vegetarians.
@julito77 @google Market it to the vegan crowd instead.
The last two were responses to the pushback against .SOY, captured by Latino Rebels.
Just read that #Google is looking to market .SOY domains for Latinos online. That’s hilarious. No thanks, @google, I am cool with .COM.
They said the domain works in Spanish but feels forced in English.
The segregated spaces comment was echoed on Twitter.
@google you guys have one for black people?
Is this for Asians too? “@google: Introducing .SOY, a web domain for Latinos http://t.co/lrYyuFtgSQ #iamsoy ”
@google are you promoting virtual segregation? #Google #Latinos
.SOY is the latest new top-level domain, following the likes of .NYC, .NINJA and .SEXY.
