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Google Launched A New Domain For Latinos That People Think Is For Vegans

.SOY! Both Latinos and vegans feel a strong claim to the word. But does this new offering work?

Last updated on July 3, 2018, at 12:57 p.m. ET

Posted on October 20, 2014, at 2:04 p.m. ET

Google's latest high-profile domain offering .SOY is aimed at the U.S. Hispanic market.

Introducing .SOY, a web domain for Latinos. Claim a name for your business or big idea http://t.co/5HDdJWHdX5 #iamsoy

A Googler@googleFollow

Introducing .SOY, a web domain for Latinos. Claim a name for your business or big idea http://t.co/5HDdJWHdX5 #iamsoy

5:54 PM - 16 Oct 14ReplyRetweetFavorite

Soy, which means "I am" in Spanish, means a lot to Latinos, Google contends. "The word soy describes the essence of Latino identity. It expresses who you are, where you're from, what you do and where you're going."

View this video on YouTube

youtube.com

The ".SOY anthem" showed that Latinos are just like us — they like dramatic swimming.

And swiping a tablet while wearing a Fall outfit on the subway.

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But people on Twitter made the point that soy could also be for U.S. vegan audiences.

@google @nonosisi latinos o vegetarianos :D #soya

Vanessa Colina@vcolinauFollow

@google @nonosisi latinos o vegetarianos :D #soya

8:34 PM - 16 Oct 14ReplyRetweetFavorite

@google @EllaInstitute What if soy milk was just introducing itself in Spanish?

Rachel Bird@CodingLadyFollow

@google @EllaInstitute What if soy milk was just introducing itself in Spanish?

2:00 AM - 17 Oct 14ReplyRetweetFavorite

@julito77 @TlalocRivas @google They could market it instead to lacto-intolerant vegetarians.

Linda Essig@LindaInPhoenixFollow

@julito77 @TlalocRivas @google They could market it instead to lacto-intolerant vegetarians.

6:28 PM - 19 Oct 14ReplyRetweetFavorite

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@julito77 @google Market it to the vegan crowd instead.

Ivan Fernandez@afroxanderFollow

@julito77 @google Market it to the vegan crowd instead.

6:15 PM - 19 Oct 14ReplyRetweetFavorite

The last two were responses to the pushback against .SOY, captured by Latino Rebels.

Just read that #Google is looking to market .SOY domains for Latinos online. That’s hilarious. No thanks, @google, I am cool with .COM.

Julio Ricardo Varela@julito77Follow

Just read that #Google is looking to market .SOY domains for Latinos online. Thats hilarious. No thanks, @google, I am cool with .COM.

6:06 PM - 19 Oct 14ReplyRetweetFavorite

They said the domain works in Spanish but feels forced in English.

youtube.com

"Why do we want to barrio-ize ourselves now in English, right when we are at the critical moment online where we are beginning to step away from that mentality? There are COUNTLESS of AMAZING .com and .org pages created by Latin@s," they wrote.

The segregated spaces comment was echoed on Twitter.

@google you guys have one for black people?

Funto@Fawi22Follow

@google you guys have one for black people?

5:58 PM - 16 Oct 14ReplyRetweetFavorite

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Is this for Asians too? “@google: Introducing .SOY, a web domain for Latinos http://t.co/lrYyuFtgSQ #iamsoy ”

ALCS@alcstarheelFollow

Is this for Asians too? @google: Introducing .SOY, a web domain for Latinos http://t.co/lrYyuFtgSQ #iamsoy

9:21 PM - 18 Oct 14ReplyRetweetFavorite

@google are you promoting virtual segregation? #Google #Latinos

Chad Tennant@RemoteMillionrFollow

@google are you promoting virtual segregation? #Google #Latinos

8:23 PM - 16 Oct 14ReplyRetweetFavorite

.SOY is the latest new top-level domain, following the likes of .NYC, .NINJA and .SEXY.

youtube.com

Time will tell if U.S. Latinos embrace it for their projects and businesses or if they feel Google is off about how much .SOY means to them after all.

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