On Friday, BTS released the much-awaited music video for "Boy With Luv".
"Boy With Luv" features Halsey, who said she went to South Korea to work on it.
The music video has inspiration from the classic movie musical Singing in the Rain.
And it has two rap breaks: One from Suga...
...and one from RM.
Since the release, BTS-related hashtags have been the only things trending worldwide on Twitter.
YouTube was showing an error screen for some people trying to watch the video, while others said the video viewing figures were frozen at 493,000 views. BuzzFeed News has reached out to YouTube for comment.
📈 1 hour after release @BTS_twt's Boy With Luv has surpassed 1.2M likes! ❄️ Views are frozen at 493K, but DO NOT PANIC. They will unfreeze. 📣 Share the official MV link on ALL social media platforms! → https://t.co/sy16bxXTTk #BoyWithLuvOutNow #BTSxHalsey
Whilst YouTube haven't confirmed the official figures yet, they have confirmed the video did become the mosts viewed.
Yes, we're still running the numbers, but we can confirm that #BoyWithLuv (ft. @Halsey) is now *officially* the most-viewed 24 hour debut in @YouTube history!! Congratulations @bts_bighit 🎉 Enjoy @nbcsnl tonight!
But by the time this post was published, the view count appeared to be working again and had topped 9.7 million views, with 3.1 million likes.
The music video appears to have broken the record of most Youtube views within 24 hours with 78 million views.
Update: @BTS_twt and @halsey's "Boy With Luv" ends its opening day on YouTube with a record ~78 million views. YouTube is expected to release a more official number within the next few days. https://t.co/r3cAsx9oHx
It was previously held by BlackPink's "Kill This Love" which got 56.7 million views and before that it was held by Ariana Grande's "thank u, next" which clocked up 55.4 million views in 24 hours.
The record appears to have been broken by "Boy With Luv" within 16 hours.
People think the video is adorable.
THIS IS SO CUTE DONT TOUCH NE
They are having so much fun #PERSONAWelcomeParty @BTS_twt
Fans think it's the album of the year.
This is the album of the year. The message, the cohesion, what they accomplished in just 7 songs, the vocal performances, the musical direction, the production value, It’s just superior. This is in the top echelon of albums released this year. Period. @BTS_twt
And a summer hit.
.@halsey fits right in with the song. Her vocal complements @BTS_twt's. The flows is amazing. You can tell it belongs and not an add-on. And her dancing with the boys too is honestly so cute. What a perfect collab. WHAT A PERFECT GLOBAL SUMMER HIT #BoyWithLuv #BoyWithLuvOutNow
The album Map of the Soul: Persona is also out today and has a total of seven songs. Track 4, "Make It Right", was written by Ed Sheeran and produced by Suga.
#BTS #방탄소년단 #MAP_OF_THE_SOUL_PERSONA Tracklist
The Ed Sheeran collaboration was previously teased by Suga in December.
hmm... this is for you @edsheeran #SUGA
And fans had been hoping for a while to get BTS and Ed Sheeran to meet as they didn't get a chance to at the Billboard Music Awards in 2017.
ED MADE IT https://t.co/IX7lApezqw
On Instagram, Ed Sheeran shared a screenshot of the track, which he said was the first K-pop song he'd worked on. "Check out the rest of the project too. Well done," he wrote.
Watch the music video in full here and listen to the album on Spotify here.
