Stephanie McNeal
The Cult Of The Nap Dress
Buying multiple versions of this Instagram-famous garment has become an obsession for some people.
Stephanie McNeal
How Gabby Petito’s Killing Went Viral
True crime enthusiasts have always been around, but the internet has taken amateur sleuthing to new heights.
Stephanie McNeal
Instagram Sponsored The Met Gala, But Snubbed The Fashion Influencers Who Built Its Platform
In this week's newsletter: IG missed a big opportunity to mint its own creators on a worldwide stage, and imagining how Apple Fitness+ will learn from/come for Peloton.
Stephanie McNeal
What This Week’s “Bachelor In Paradise” Debacle Should Teach Everyone About How The Influencer Economy Actually Works
It's hard to get followers, it's harder to maintain them.
Stephanie McNeal
Will Peloton’s Cody Rigsby Be The First Internet Celeb To Reach Mainstream Fame?
There’s a dark horse for the title of the online celeb with the potential for the most mainstream success: Peloton's biggest star.
Stephanie McNeal
How One Influencer’s Handling Of Her Mom’s Serious COVID-19 Case Turned Into Backlash That Is Threatening To Ruin Her Career
The scandal tells us a lot about the minefields internet celebrities face and how they are held accountable for their actions.
Stephanie McNeal
Naming And Shaming Anti-Mask Influencers May Be Backfiring
When dealing with low-level influencers spreading lies, I’m just not sure calling them out is a net positive.
Stephanie McNeal
Peloton Star Ally Love’s Instagram Wedding Extravaganza Is A Master Class In Content Creation
If you’ve ever wondered how Ally got so popular, she showed the world this week.
Stephanie McNeal
A Big Young Living Influencer Has Jumped Ship And Followers Are Stunned
Influencers who run MLMs are actually starting their own businesses.
Stephanie McNeal
Instagram Wants Influencers To Love It Again And Is Putting $1 Billion Where Its Mouth Is
After years of a laissez-faire approach to the popular users who power its apps, the company is now desperately trying to show influencers it cares about their success.
Stephanie McNeal
A Lot Of Influencers Are Toning Down Their Coverage Of The Nordstrom Anniversary Sale
After years of complaints that influencers have “ruined” the sale once called the “Super Bowl of swipe-ups,” many are moving on.
Stephanie McNeal
An NHL Player Has Died After Being Hit By Fireworks On The 4th Of July
Columbus Blue Jackets goaltender Matiss Kivlenieks was 24.
Stephanie McNeal
What The Anger About Influencers Getting PPP Loans Is Really About
Like it or not, influencers run their own businesses, too.
Stephanie McNeal
These Travel Influencers Pivoted During The Pandemic
“I watched my career shift from being the busiest I had ever been to obviously have everything come screeching to a halt.”
Stephanie McNeal
Here's How Everyone On Instagram Became Obsessed With A Previously Obscure Cup
Like Carhartt beanies before it, Stanley, founded in 1913, has become the benefactor of an online fervor that began completely organically.
Stephanie McNeal
Instagram Is Asking Influencers To Love It Again With New Moneymaking Features
By announcing new tools to help people make money, Instagram seemingly wants to woo back some of its disgruntled influencers.
Stephanie McNeal
These Influencers Say A Popular Marketing Agency Owes Them Thousands Of Dollars For Unpaid Brand Deals
Mediakix is a leading influencer marketing agency, but creators say it is signing contracts with them for sponcon, then ghosting when it’s time to pay up.
Stephanie McNeal
Why Do So Many Millennials Have Those Kind Of Corny Signs All Over Their House?
Why are so many millennial women obsessed with the “Home Goods quote aesthetic"?
Stephanie McNeal
YouTube Culture Is Broken. Just Check Out This Video From The Bucket List Family.
When you're turning a serious injury into a clickbait video with a cliffhanger, it may be time to reevaluate what you're willing to do for content.
Stephanie McNeal
Katie Sorensen Has Been Charged Over Her Michael's Kidnapping Claims
Katie Sorensen has been charged with two misdemeanors in the incident.
Stephanie McNeal
