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Luke Wilson a Diva During AT&T Shoot.

"Luke was awful during the filmings - he would even talk back to the director," said our source close to the TV spot. "He refused to say lines and wanted them re-written. There were some lines meant to direct the commercial in a certain way, but Luke downright refused to say the lines at all. Luke kept saying, 'I would never say that and I will not say that!' The staff and production teams were shocked."