Startups that accept cash from First Round Capital get the usual venture capital benefits like advice and prestige. But what really matters is this: they also get the chance to star in the firm's year-end holiday video.
The latest First Round video, released this morning, is a tech-themed mashup of parodies of pop songs from 2015. It features a number of First Round portfolio company employees, as well as the firm's partners, like Josh Kopelman. The video wreaks havoc on hits including Mark Ronson's "Uptown Funk," Justin Bieber's "Sorry," and Drake's "Hotline Bling."
Some of the lyrics are topical! For example, this one, to the tune of "Sorry," referring to moves by the mutual fund Fidelity to write down the value of its startup holdings:
"Yeah I know Fidelity marked you down, and we all know your stock price now."
Watch the full video below:
It starts with an "Uptown Funk" parody.
Then they go around surprisng innocent workers on their lunchbreak.
Then "I Can't Feel My Face" by The Weeknd
And Justin Bieber's "Sorry".
For the diehard fans out there, here's how to find past First Round Capital videos.