This is GZA. You probably know him as a founding member of the Wu-Tang Clan and the artist behind the canonical hip-hop album Liquid Swords.
But the other day, GZA played a new role: celebrity pitchman for Soylent, the meal-replacement drink that has fans among Silicon Valley techies.
The rapper performed at a Soylent party during the SXSW Conference and Festivals in Austin, Texas, over the weekend.
The party was lit, obviously.
Soylent-based cocktails were served.
And Soylent sauce was poured on some BBQ.
This is not fake news. Soylent was actually poured on that BBQ.
Here's a closeup of the menu.
This should be illegal in the state of Texas.
In any case, people seemed to have a good time.
And it's interesting to see GZA branching out in new directions.
We have just one humble request.
Do not release an album called Liquid Meals.