Pasta Is Making A Comeback, Sales Rise After Years Of Decline
Pasta sales are up after a years-long slump. AND THERE WAS MUCH REJOICING.
Could the dark era of low-carb dieting in America finally be behind us?
U.S. pasta consumption is back on the rise after shrinking for years, according to data from research firm Nielsen. In the 52 weeks ending on April 2, dollar sales of dry pasta were up 2.9% year on year.
The trend is reflected in people's online search habits as well. "Pasta is back," Google declared in its new 2016 Food Trends report, based on U.S. search data.
Online interest in pasta started picking up in 2015, and continues to rise, according to Google's numbers.
The specifics of the high-carb search trends suggest Google users are "experimenting with new recipes and sauces that can be prepared at home or picked up at the grocery store," the report reads. "There’s interest in understanding the differences between certain types of pasta and their accompanying sauces."
Searches on Google for "rigatoni" in particular are trending up.
"It’s time for marketers to refocus their attention on pasta," according to Google.