Fast food chain Chick-fil-A offered a free meal (entrée, side, and drink) to customers dressed as cows on Tuesday. The promotion, which turns customers into visible chicken-sandwich cheerleaders for a day, has resulted in extreme black-spotted cuteness.
This was the eleventh Cow Appreciation Day, as the Atlanta-based chain calls it, and customers are not shy to take advantage. Chick-fil-A, which is now 1,900 restaurants and growing, gave away more than 1 million sandwiches on Cow Appreciation Day last year. Free food is one of the chain's main marketing tools, and it frequently gives out its sandwiches to celebrate new restaurant openings.
The cow became the chain's unlikely mascot after a 1995 billboard ad featured cows painting a sign that read "Eat Mor Chikin."
"Chick-fil-A fans have been 'hoofing' it to our restaurants on this day for years," spokeswoman Carrie Kurlander said in an email.
Here's what the adorable aftermath of this corporate sandwich holiday looks like.