LeVar Burton Turns To Kickstarter To Resurrect "Reading Rainbow"

Take a look! It's in a book! Update: The million dollar goal was cleared within 24 hours!

LeVar Burton unveiled a Kickstarter campaign dedicated to bringing back the classic Reading Rainbow.

The new Reading Rainbow will be web-based and will feature "an unlimited library of books and video field trips."

The campaign goal is $1M by July 2 at 3 p.m., EDT.

The response was immediate and positive, with the campaign already raising over $250,000.

If the video makes me cry happy tears, I figure I should donate. Plus, Reading Rainbow tote bag!! http://t.co/lCCelbLqkh @levarburton

.@LevarBurton is the patron saint of black nerds everywhere and I'm rollin with him wherever he's going.

I wouldn't be an author without @levarburton, so the first $600 of my advance goes to Reading Rainbow. Thank u sir.

And you're goddamn right I donated. https://t.co/TjGj8EcTs6

Please consider this an official petition to elect this the new Reading Rainbow theme song.

View this video on YouTube


Correction: The end of the Kickstarter campaign is July 2. An earlier version of this article misstated the deadline.

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