Love might not be able to conquer all, or save ousted McDonald's CEO Donald Thompson's job. But for a limited time, it will be accepted, occasionally, as legal tender in exchange for a burger and fries at McDonald's outlets.
In late October, the Wall Street Journal reported McDonald's would soon roll out a new advertising campaign built around the slogan "Lovin' Beats Hatin', a play on (but not a replacement of) its long-running "I'm Lovin' It" line. A Super Bowl ad would help kick off the campaign, the report said.
The internet responded with a healthy round of ridicule, and McDonald's claimed there had been some degree of "misreporting" around the story, without fully denying it.
"It's highly speculative and premature to talk about Super Bowl ads and future campaigns," a McDonald's spokesperson said at the time.
But it's no longer highly speculative: Here's the McDonald's Super Bowl ad. There's no Lovin' Beats Hatin' tagline, but it's all about the lovin', most specifically a cloyingly sweet central premise involving giving people free food in return for them showing some love to the people closest to them.