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How To Use The Word "Millennial" 20 Times In One Email

Marketers, management gurus and media chin-scratchers love to talk about the so-called millennial generation. Here's a PR pitch sent to BuzzFeed News that contains the word 20 times.

Posted on November 21, 2014, at 1:43 p.m. ET

Stringer / Reuters

A man, possibly a millennial man, takes a selfie with camels at a farm in Taif, Saudi Arabia

We may or may not be approaching Peak PR Pitch, but surely Peak Millennial is not far away. Marketers of all stripes seem to love the word more than ever, even if you'll rarely hear it coming from the mouth of an actual person in their twenties who isn't trying to sell something.

Here's a masterpiece of the genre: a 284-word PR pitch that drops the m-word 20 times. That makes the whole piece 7% millennial: a new benchmark for all that may follow.

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