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A Transgender Group In Matching Saris Is Working To Make Roads Safer In India

This is their hilarious and important mid-traffic-signal message.

Posted on May 5, 2014, at 9:02 p.m. ET

The Seatbelt Crew is a transgender group featured in this brilliantly unique PSA about road safety in India.

View this video on YouTube

The video was an initiative by VithU, a safety app for women.

The video begins with an introduction to India's transgender community, colloquially identified as "hijras." They are usually seen at traffic signals giving out blessings in exchange for money.

This time though, they were blessing motorists for a different reason.

Dressed like flight attendants, the hijras gave motorists a basic (and hilarious) safety demonstration on how to wear a seat belt.

With their trademark flair and wit, the hijras not only reminded people about a lifesaving safety procedure, but also brought a smile to their faces.

(H/t Ryan Mendonca)