Finding a suitable partner for marriage is a very serious task for all single Indians' parents, grandparents, uncles, aunts, neighbors, and neighbors' uncles and aunts.
The most integral element in the search for suitable partners is their biodata, or résumé.
For many years, Indians have shared their matrimonial biodatas through newspaper ads or word-of-several-pesky-relatives'-mouths.
But in this revolutionary technological era of LinkedIn and Yo, four Harvard Business School grads decided it was time to digitize the marital manhunt. Enter easybiodata.com where singles can create, upload, and share their biodata.
The website has a step-by-step tutorial that helps prospective partners create their résumés within 15 minutes.
Like all great professional résumés, it lets users list their education, work experience, height, complexion, and the work experience of their parents and extended family.
It's like a "résumé for marriage," Allyson Pritchett, one of the site's co-founders, told NBC News. "It's the first impression people get to make on the person they are hopefully going to be with forever."
The point is to bypass all of the marriage middlemen because "a lot of people aren’t very happy that their parents are representing them," Yu Kakitsubo, one of the co-founders, told NBC News.
LinkedIn for love, amirite?!
(H/t Aarti Virani)