Illamasqua, a UK-based makeup brand, is creating a bit of a stir on social media after pledging not to sell any of its products to supporters of President Trump.
"We have decided that we will never knowingly sell our products to people who support President Trump's values," the company said in a statement.
Before buying its products, the company is asking potential customers to pledge to "Human Fundamentalism values" which include nondiscrimination, "accepting responsibility on challenging social and climate issues," and speaking "for those who cannot speak up for themselves."
For those who don't agree with Illamasqua's principles, the company says, "DON'T BUY US."
Illamasqua's anti-fascism pledge states:
We’re realistic. We know we can’t stop anyone buying our products. But we also know that no matter how hard some people work to make themselves beautiful on the outside, make-up can never hide the ugliness inside. So please, if you don’t agree with the above DON’T BUY US.