In a clip that's gone massively viral, a woman is seen instinctively sticking up her thigh-high boot to another woman approaching her man during what looked like a runway show:
People were both inspired and floored by the woman's motion.
People called it an assassin-like, "Mortal Kombat-level quality moment."
Just like that, #BootBae was born. Hilarious references were made, like to Nivea's "Don't Mess With My Man."
And the "Stay in Your Lane" gospel.
And ofc, SpongeBob.
There was a lot of discussion about what went down in the six-second clip. People thought the woman approaching the boyfriend was completely in the wrong.
Others thought Boot Bae took it to another level it didn't have to get to.
And then there were sympathizers to Boot Bae's bae, who joked that he got a handful and/or a mouthful afterward.
But the woman on the receiving end of the heel has a different story, and doesn't think it's all jokes.
"I was supposed to do something to entice the crowd to get my bids up and I didn't really notice the couple," Smith explained. "I just saw a guy."
She said when the man's girlfriend stuck her boot heel to her, she didn't think too much of it and just kept it moving.
"In the moment I thought, Oh OK, she's not a cool with this, it's whatever," Smith said.