UN Women and Mexico City officials have installed temporary "penis seats" on a subway car in an effort to bring more awareness to men of the sexual harassment women often face on public transportation.
The seat has a protruding mold of a man's torso and penis, and includes a sign that reads "exclusively for men." It was designed with the intent for men to feel "discomfort" while sitting on them.
A sign underneath the seat reads: "It is uncomfortable to sit here, but that is nothing compared to the sexual violence that women suffer on their daily journeys."
"What we were looking for was to generate empathy from men, based on what women live with daily in the public transport,” Ana Güezmes, a representative at UN Women, told BuzzFeed Mexico.
She explained the purpose of the project is to deliver “the message to all men who violate and control women, or consider that saying inappropriate things to women is part of their manhood.
"That is not masculinity, we must change that," Güezmes added.
The project is part of their "Safe Cities and Public Spaces for Women and Girls" initiative, an ongoing program in 25 cities around the world.