Unless you're a corporation or a cop with the cop password to your cop social media account, April Fools' Day is something to be dreaded.
This year, however, the day really outdid itself. Not only have big brands shared the usual cast of fake products, fake events, and troll-y food combinations, they've also pranked us with ideas that could, and should, exist.
It feels particularly cruel. Here are some of the best/worst pranks that tricked people into believing they were real — and preyed upon people's wishful thinking.
It also made up the claim that the flagship location will be in the Flatiron building, which is across the street from a Shake Shack location.
The official US Open account said it will now allow puppies to fetch balls during tennis matches.
"All breeds welcome," it lied, with an image of a really tiny and really sprightly corgi puppy. This would not only up their watchers of tennis games, dogs are really good at fetching tennis balls, per science.
"Never in my life have I been more let down by an April fools day joke," user @P_Kizzle tweeted.
Tinder introduced a new tool that will verify users' heights that they claim on their profiles with a special badge.
"Only 14.5% of the U.S. male population is actually 6’ and beyond. So, we’re expecting to see a huge decline in the 80% of males on Tinder who are claiming that they are well over 6 feet," it wrote in a (fake) blog post.
The company tweeted the announcement Friday, days before April Fools' Day, confusing people.
Tinder confirmed to BuzzFeed News that it was in fact an April Fools' prank, and added that it isn't "really verifying height"; it does "encourage all Tinder users to keep an open mind while swiping."
The AKC Gazette, a monthly digital magazine about dogs, announced an official new dog breed called "The Silver-Coated Pouch Terrier." It's a possum.
The magazine gave the new breed the nickname "The Pouchie" and wrote a long, descriptive personality assessment of the "dog." While of course the whole thing is a joke, the description is pretty fun to read.
McDonald's said it created a new line of dipping sauces in popular milkshake flavors to dip your fries and nuggets into.
If you already dip your fries and nuggets into shakes, this could have been extremely your thing.
"But this would be good tho," user @poofasa tweeted at the company, and yeah, it would have, though.
Starbucks announced a concept store just for dogs called "Pupbucks."
More stuff for dogs and places for people to dog-watch. Why not?
The Daily Telegraph newspaper published an article reporting all April Fools' jokes will be banned this year.
We could always try for next year.
If you're an avid concertgoer and have lived in a Canadian city that wasn't Toronto, you also know that this is not funny to joke about.
Someone randomly announced that Publix Deli Chicken Tender subs (a cult favorite) will be Buy One, Get One Free today.
A litter box company produced an ad for a new product that directs your cat to take naps in designated areas, instead of on top of things you need to use.
The product sounded too good to be true.
"Cat Sheet provides the napping surface your cat prefers and gives you the space you need. Cat Sheet enhances the natural insulating properties of paper to provide a consistent, on-demand heating source for your cat," the company said.
Quarterback Tom Brady announced he is officially retiring from football. Instead, he'll be tweeting with all his spare time.
On a more personal note: This frozen food company said it was releasing gender-reveal mozzarella sticks.
I like it.