A guy who unintentionally made a credit-building app company go viral — and then drove significant traffic and user downloads for the app — after tweeting a photoshopped ad as a joke has now been hired by the company to do more marketing for it.
If you recall, back in late October, the Twitter user who only wanted to be identified as “Pitbull Updates” admitted to BuzzFeed News he faked a hilariously crass ad for the company Self Lender as a total joke.
“Just got declined for not having credit,” read the first text. “Get self lender,” said a text in response. “How the fuck would I know what that is,” the first texter responded. The conversation concluded: “Don’t catch an attitude with me bitch I’m trying to help you build your credit.”
(Self Lender later provided the original ad that actually ran on Instagram that Pitbull Updates was parodying.)
To his and the company’s surprise, people actually believed the photoshop was a real ad. It went viral, and was being used in various other posts on social media as an example of “great marketing.”