On Tuesday, GQ re-promoted their latest feature on Roger Federer on Twitter. This time they kept him nameless, and simply hailed him "the greatest tennis player of all time."
We caught up with the greatest tennis player of all time https://t.co/I5oSpnmxeX
Federer was also dubbed "the greatest tennis player of all time" in the actual feature.

People online were pretty confused by the handed title. And the photo that was accompanying it.
@GQMagazine that's not Serena
This looks nothing like Serena Williams. https://t.co/63cUsmfxZ5
Many presumed if there were a GOAT tennis title, it'd be to Serena Williams — aka the winningest Grand Slam title holder in the Open era, male or female.
But this isn't Serena Williams https://t.co/qxdz7TltSL
That ain't Serena, tho https://t.co/lr9qo0LbOp
Not to undermine the undisputed GREAT talents of Federer, but people were seriously perplexed, since Williams has proven her ranking.
Listen, no disrespect to Federer, but this is some bullshit. We ALL know that Serena is the greatest tennis player… https://t.co/f0ri2Bt5w4
@GQMagazine
Some decided to help the publication with some light editing: Perhaps they left the word "male" out in the tweet?
@GQMagazine you left out the word "male" in front of "tennis player"
Or needed to quickly add "...who is not named Serena Williams" to the end.
Not Named Serena Williams https://t.co/j9XcogJ6D5
Folks trolled hard. "Did Serena transition into a white man??"
@GQMagazine did Serena transition into a white man??
"...Is [Federer] standing in front of Serena orrrrrrrrrrrrr...??"
...Is he standing in front of Serena orrrrrrrrrrrrr...?? https://t.co/82mXz3rMVQ
"You did? That's wonderful. How's Serena doing?"
You did? That's wonderful. How's Serena doing? https://t.co/xZ4XmxcT9D
Or maybe GQ isn't wrong, and it's just a bad photo of Williams.
Man Serena looks like shit in this picture https://t.co/70jTWSKJsH
Wow this is not a good photo of Serena Williams at all https://t.co/axbFESPi8e
Serena looks different in a Black and white pic... 😕 https://t.co/RenNGtvrNq
Serena sweetie you look....bad. https://t.co/MIw55mZO8k
But idk, guys. She seldomly takes a bad photo. We'll further investigate.

UPDATE: The Fader has taken their position. They re-shared their own cover story of Williams, tweeting "We caught up with the greatest tennis player of all time."
.@GQMagazine We caught up with the greatest tennis player of all time. https://t.co/Lq1Hz0LSC5
*sips drink.gif*