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Tide Detergent Will Now Come In A Box And People Are Very Concerned For Teens...Who Might Drink It

"This is going to end in tears and death."

Posted on November 12, 2018, at 12:10 p.m. ET

Procter & Gamble

Procter & Gamble, the parent company to Tide, announced on Friday that it plans to package and ship Tide laundry detergent products in a cardboard box that includes a twist-to-open spout.

It's called the Tide Eco-Box and it's been designed "to reduce the environmental impact of shipping laundry detergent in eCommerce," a spokesperson for P&G North America Fabric Care told BuzzFeed News.

According to CNN, the new box uses 60% less plastic than shipping a bottle of detergent and will cost the company less overall to ship because it weighs less and takes up less space in a delivery truck.

The boxed tide detergent will be made available for giant online retail channels like Amazon and Wal-Mart starting in January.

While this is all great for e-commerce and (sensible) consumers, the packaging very closely resembles that of a very popular (and consumable) boxed product.

And of course, there's the whole Tide Pod ~moment~ we had to live through earlier this year — you know, the one where the government had to weigh in to remind people not to eat laundry detergent?

@CNNBusiness why did they design it like boxed wine

People joked that the new packaging will make it "so much more convenient" consume laundry detergent...

@CNNBusiness Thats so much more convenient.

(Note: Do not consume laundry detergent.)

...and that they've basically marketed it as boxed detergent wine.

Oh Tide has a box wine variant of it's candy now

(Again, note: Do not consume laundry detergent!)

People were excited to try it. "If they don't want us to eat it why do they keep making it seem so delicious?" someone asked.

If they don’t want us to eat it why do they keep making it seem so delicious? First they make it look like candies and now it looks like a box of wine. Does Tide have social Darwinists making their products? #ThinOutTheHerd


People made tasting menus.

Tide box wine pairs well with a nice sauteed Tide Free & Gentle for your weekly date night


Some have even kicked off a #TideWineChallenge hashtag.

Time to step up your game #Millennials #tidewine #tide #challenge #dontdoit #justajoke #tidepod


After the Tide Pod debacle, people were truly baffled by the optics of this decision.

Procter & Gamble: "Don't eat laundry detergent" Also Procter & Gamble: *makes Tide look like boxed wine*

When asked if P&G was aware of the dark futility of the internet, and if the company had any concerns, the spokesperson provided BuzzFeed News with the following statement:

"We all know laundry detergent is for cleaning clothes. To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box. Whether your Tide comes in a box or a bottle, it should be stored up and away, out of the reach of children."

So, please, do not drink detergent from the new Tide Eco-Box.

@CNNBusiness This is going to end in tears and death.

But also: Bone app the teeth.

Ben King / BuzzFeed News

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.