Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Nike May Have Put A Jacket On Sale For 3 Cents Off And People Are Confused

"The level of petty I aspire to be."

Posted on December 27, 2016, at 4:21 p.m. ET

A lot of people were seriously confused after someone tweeted a screenshot of this Nike running jacket on Monday. The image shows a men's Hypershield Flash jacket with a retail price of $320 that had apparently been put on sale for $319.97. That would be a savings of $0.03.

They discounted this jacket 3 cents

@jayy_cookie @kilokiana They literally only took 3 cents off!!😩

Not only were people quick to point out the minimal price cut, they were hilariously smug about it.

@kilokiana @OvO_Kel that 3¢ discount is a life saver 👀👌🏽

@kilokiana @allyvvictoria they looking out with that deal.

Wow @Nike isv absolutely slashing prices this holiday season. Hurry and but now before its too late! #Nike #sale…

I'd prefer paying my rent RT @kilokiana: THIS JACKET IS FIREEEEE OMG

Nike was also called out.


More empathetic people thought it must have been a mistake.

Is this a typo? Is the sale price really a 3 cent difference? @Nike @nikestore

But to add to the confusion, it appears Nike recently changed the original price of the running jacket on its website. The original price is now $400.

It could mean the original screenshots were altered (even though there are different screenshots taken by different people), but the older thumbnail photos of the item on the site still list it as $320.

More interestingly, other items that were also seemingly discounted by 3 cents had new, updated original prices. The thumbnail for another running jacket design lists a price of $240, but on its actual page, the price is $300.

Nike did not immediately respond to BuzzFeed News' request for comment. But in the meantime, someone has created a #3centsoff hashtag to pay proper tribute.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.