Kim Kardashian Is Being Roasted For Seemingly Pretending To Eat The Food In Her New Advert As Beyond Meat’s “Chief Taste Consultant”

“You do realise she didn’t actually put any of that in her mouth right?”

Kim Kardashian spent the weekend in Portofino, Italy, celebrating her sister Kourtney Kardashian’s wedding to Travis Barker with her nearest and dearest.

Kim Kardashian at a wedding

The family flooded their social media pages with photos and videos from the parties and appeared to be enjoying some quality time together away from their usual working lives.

But after hopping on her private jet home to America following Sunday’s festivities, Kim wasted no time in getting back to work.

Proving that it is business as usual, Kim posted a video of her latest venture on Instagram on Tuesday.

The star proudly revealed that she is Beyond Meat’s “chief taste consultant” as she highlighted the benefits of the plant-based meat alternative company to her followers.

Kim Kardashian faces the camera between two people dressed as chefs in a Beyond Meat ad, with the subtitle reading "i've stepped in to help with my greatest asset"

Kim wrote, “I’m so inspired by @beyondmeat's mission and excited to share their delicious plant-based products with all of you as their 'Chief Taste Consultant,'” as she shared a promotional video of herself enjoying the food.

A close-up of Kim's face as she holds up a Beyond meatball on a fork in a promotional video, with the caption reading, "this plant-based meat is not only amazingly delicious"

In the short clip, Kim said, “I’ve stepped in to help with my greatest asset…my taste,” as she tried the company’s vegan products.

Kim holds up a fork with a piece of a Beyond Meat product in a promotional video, with the caption reading, "It's a simple change that makes a really big difference"

Kim can be heard saying that the food is “so good” as she made noises of appreciation while tucking into a hamburger, meatballs, tacos, a sausage, and chicken nuggets.

Kim holds up a half of a burger, pretending to eat, with the text from the promotional video reading "chief taste consultant"

In fact, she was seemingly enjoying the nuggets so much that she even warned the chef not to take her plate away from her.

Kim and a chef tug back and forth on a plate of Beyond chicken nuggets in the promotional video

But it wasn’t long before people noticed the strange editing choices in the video, with the camera cutting just before Kim put any of the food in her mouth and resuming once she was chewing.

Kim holds up a tortilla to her mouth in this promotional video, with the caption reading "but it's also better for you and better for the planet"

The cuts left many convinced that Kim hadn’t actually eaten any of the food after all, and they shared their theory on social media.

In the promotional video, Kim holds up a plate of waffles with Beyond sausage links

“I don’t think she even tried one thing,” one person wrote on Reddit. “But every time she [took] a bite there was no bite marks or food actually going into her mouth and they kept doing weird cut aways soon as the food got close to her mouth.”

A reddit comment reads "I don't think she even tried one thing lmfao maybe even the chicken nuggets but every time she took a bite there was no bite marks or food actually going into her mouth"

“You didn’t even eat the food 😂😂😂😂,” another commented on Kim’s Instagram post. Someone else asked: “You do realise she didn’t actually put any of that in her mouth right? 🤷🏼‍♀️😂”

Comments on Instagram read "the hamburger wasn't bitten" and "you didn't even eat the food"
An Instagram comment reads "You do realise she didn’t actually put any of that in her mouth right?"

“She didn’t even eat the product! This is hilarious 😂,” one more said. Another commented: “She ain’t eat nothing ina video or I’m tripping 🤥.”

A comment reads "She didn’t even eat the product! This is hilarious"
A comment reads “She ain’t eat nothing ina video or I’m tripping"

Others said that they were put off from buying the products because they didn’t believe she ate it herself, with one writing: “I ain’t buying it cause you ain’t really eating it 🤣.”

“I ain’t buying it cause you ain’t really eating it"

Someone else agreed: “I would have believed this if she had really eaten any of it.” One more asked: “But you didn't put anything in your mouth… Are you really eating this?”

A comment reads “But you didn't put anything in your mouth, are you really eating this?”

Kim has not responded to the accusations, but she has been open about enjoying a mostly plant-based diet since 2019.

In the promotional video, Kim holds up a tortilla to her mouth and pretends to take a selfie with her phone

In fact, in her family reality show, The Kardashians, Kim said, “I’m a vegan most of the time. Like, 98% of the time,” as she admitted that she does still occasionally eat animal products.

Kim speaks to the camera in this still from the promotional video

Beyond Meat is just the latest in Kim’s long line of brand deals and business ventures after she successfully made the transition from a reality star to a billionaire entrepreneur after shooting to fame on her family’s reality show, Keeping Up With the Kardashians in 2007.

An older picture of Kim Kardashian

Kim undeniably worked incredibly hard to utilize her Keeping Up fame over the years, but sparked backlash in March when she offered some controversial advice to women in business.

Kim stands between two large plush Charmin bears

Speaking in a video interview with Variety, Kim sternly said: “I have the best advice for women in business. Get your fucking ass up and work. It seems like nobody wants to work these days.”

Kim speaks to the camera in this still from the Variety video

“You have to surround yourself with people that wanna work,” Kim added. “Have a good work environment where everyone loves what they do, because you have one life. No toxic work environments.”

Kim, Khloé, Kris Jenner, and Kourtney in the Variety video

Just hours after the interview went live, Kim’s comments went viral and she was quickly criticized for being “out of touch” and “offensive.”

It’s probably true that the Kardashians work hard, and Kim seems to have the most hustle of the bunch. But to ignore the pre-career privilege — a famous, uber-rich father & vast LA network that included Paris Hilton at her peak of fame — is tone deaf at best, offensive at worst. https://t.co/0EFAfoqNxS

Twitter: @geeta_minocha

Many pointed out that despite her work ethic, Kim was given a pretty impressive head start when it comes to being a mogul thanks to her high-flying lawyer father, Robert Kardashian, and business-minded mother, Kris Jenner.

She was born and raised in an affluent part of Beverly Hills, and while she may have astronomically more wealth now than she did then, she certainly wasn’t anywhere near working class when she started her own career.

Kim addressed the fallout from her interview during an appearance on Good Morning America, where she insisted that her quote was taken out of context, and that she’d been riled up “right before” being asked the question, which is why she had the aggressive “tone and attitude.”

A still from Good Morning America shows Kim speaking to the camera above a chyron reading "Kim Kardashian speaks out"

She said: “That statement that I said was without questions and conversation around it, and it became a soundbite really with no context. In that soundbite, I came off of the notion in the question right before, which was, ‘After 20 years of being in the business, you’re famous for being famous.’”

“And my whole tone and attitude changed with the previous question that went into that question about ‘What advice would you give to women?’” she continued, adding that she had intended for her advice to come across as “having a social media presence and having a reality show does not mean overnight success.”

But Variety dismissed Kim’s claims, stating that the question she was referring to was actually asked after the “women in business” one.

Elizabeth Wagmeister, the magazine’s chief correspondent who conducted the interview, tweeted at the time: “It’s not what she claims. I just reviewed the raw footage. The question was very direct: ‘What would be your advice for women in business?’ The question about being famous for being famous came after that question, actually.”

It’s not what she claims. I just reviewed the raw footage. The question was very direct: “What would be your advice for women in business?” The question about being famous for being famous came after that question, actually. https://t.co/ZZx1l0k1k2

Twitter: @EWagmeister

Kim did not comment on their response but has seemingly taken her own advice of “get your fucking ass up and work.”

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