The majority of Facebook users saw The Dress as white and gold, not black and blue, according to an analysis of posts on the site.
How the user viewed The Dress:
Facebook says that as news began to emerge that the dress was actually blue and black, more users started to post in favor of those colors.
"We're data scientists, not oculists or neurologists; we'll leave speculation about exactly how this perceptual difference occurs up to the experts," the scientists said.
"But this one dress provides a fascinating window into how human vision and the brain it feeds can perceive things so differently."