This summer, Instagram has been taken over with people sharing photos of the fabled "pink drink" from Starbucks' secret menu.
The drink, which isn't on the regular menu, is a Strawberry Acai Refresher with coconut milk instead of water. Some people also make it with soy milk, but coconut is more popular.
The drink's reported tastiness and eye-catching look has made it one of the trendiest items on Instagram.
It's just so photogenic!
"The internet made me do it," one user wrote.
It has also spawned other drinks in various colors.
Starbucks has also introduced an Iced Coconut Milk Mocha Macchiato for the summer, which company spokesperson Holly Shafer told BuzzFeed News has proved to be very popular.
“It's exciting to see that customers are loving it," Shafer said of the drink.