Martin Belam is a reporter for the Guardian who lives in the UK. He is also a dad to two kids, a 4-year-old boy and an 8-year-old girl. So, like all modern parents, he is EXTREMELY familiar with the kids show PAW Patrol.
If you don't have any kids in your life, here is a brief explanation. PAW Patrol is a Canadian TV series about a boy named Ryder who manages a team of talking puppies who run emergency services for a town called Adventure Bay.
The show is REALLY popular. Meaning parents have to watch it over and over and over and over again.
It's burned deep into their psyches.
Belam said his son is a "big fan" and so he has "sat through way too many episodes."
However, he said he's not too into the show, himself, because he said it annoys him that there is only one girl dog, Skye, in the main patrol, and she doesn't get enough play.
"My 8-year-old daughter gets cross about that too," he said.