In case you missed it, Planters killed off Mr. Peanut last month as part of an ad campaign.
On Super Bowl Sunday, we found out why.
In its ad, Planters revealed Mr. Peanut would be reborn.
Hello world, I’m happy to be back! I can’t believe everyone came together for little old me! #BabyNut
They decided to name the new mascot....Baby Nut.
Yes, #BabyNut.
#BabyNut here, back and cuter than ever! Now what should I do next? Tell me in the replies and I’ll try to do them in real time! And yes… suggestions that are a little nutty are ok. https://t.co/UWFWzPURht
People innocently watching the Super Bowl choked a little bit.
Me, innocently watching the super bowl only to see #BabyNut flash across the screen
Excuse me?
Desperately want to talk to the internet genius who thought "baby nut" was a good idea
It wasn't me...
When the FBI sees #BabyNut trending
The Police when #babynut is trending
😬
Me seeing the baby peanut: awwww Me as soon as they called it #babynut:
Honestly, between Mr. Peanut's "death," the Kool-Aid man at the funeral, and then Baby Nut...many people were overwhelmed.
Me when I finally look up at the TV and the Koolaid Man is sobbing and #babynut is on the bottom of the screen
#Babynut excuse me
However, many others were won over by Baby Nut's cuteness.
bro everyone was in tears after mr. peanut, but they didn’t know what was coming. after every storm, comes a rainbow. welcome to the world, #babynut 😌😌😌
He is pretty adorb.
bro everyone was in tears after mr. peanut, but they didn’t know what was coming. after every storm, comes a rainbow. welcome to the world, #babynut 😌😌😌
Though many wondered if Baby Nut was trying to tap into the viral fame of Baby Yoda.
Baby Yoda watching companies try to imitate his unfathomable charm and swagger. #BabyNut
Move over baby Yoda, Baby Nut is in the house #babynut
Also, shoutout to Morgan who called this on Jan. 22.
I swear to god if Planters tries to pull some baby yoda shit and have Mr. Peanut come back as a baby nut I’m calling the police