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The Super Bowl Ad For Planters Featured A New Mascot Named #BabyNut And Everyone's Like, "Excuse Me"

Your move, baby Yoda.

Posted on February 2, 2020, at 8:19 p.m. ET

In case you missed it, Planters killed off Mr. Peanut last month as part of an ad campaign.

On Super Bowl Sunday, we found out why.

In its ad, Planters revealed Mr. Peanut would be reborn.

Hello world, I’m happy to be back! I can’t believe everyone came together for little old me! #BabyNut

They decided to name the new mascot....Baby Nut.

Yes, #BabyNut.

#BabyNut here, back and cuter than ever! Now what should I do next? Tell me in the replies and I’ll try to do them in real time! And yes… suggestions that are a little nutty are ok.

People innocently watching the Super Bowl choked a little bit.

Me, innocently watching the super bowl only to see #BabyNut flash across the screen

Excuse me?

Desperately want to talk to the internet genius who thought "baby nut" was a good idea

It wasn't me...

When the FBI sees #BabyNut trending

The Police when #babynut is trending


Me seeing the baby peanut: awwww Me as soon as they called it #babynut:

Honestly, between Mr. Peanut's "death," the Kool-Aid man at the funeral, and then Baby Nut...many people were overwhelmed.

Me when I finally look up at the TV and the Koolaid Man is sobbing and #babynut is on the bottom of the screen

However, many others were won over by Baby Nut's cuteness.

bro everyone was in tears after mr. peanut, but they didn’t know what was coming. after every storm, comes a rainbow. welcome to the world, #babynut 😌😌😌

He is pretty adorb.

bro everyone was in tears after mr. peanut, but they didn’t know what was coming. after every storm, comes a rainbow. welcome to the world, #babynut 😌😌😌

Though many wondered if Baby Nut was trying to tap into the viral fame of Baby Yoda.

Baby Yoda watching companies try to imitate his unfathomable charm and swagger. #BabyNut

Move over baby Yoda, Baby Nut is in the house #babynut

Also, shoutout to Morgan who called this on Jan. 22.

I swear to god if Planters tries to pull some baby yoda shit and have Mr. Peanut come back as a baby nut I’m calling the police

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.