In case you haven't heard, attorney Rachel Lindsay is making history on The Bachelorette this season as the show's first black lead. Her first episode aired on Monday night.
During the show, Pantene decided to air an ad that celebrates "strong, beautiful African-American hair."
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The ad features black women of all ages, and with varied hairstyles and skin tones celebrating what makes their lovely tresses unique.
The ad pleasantly surprised many women of color who were watching the show, and soon many began celebrating online.
WHAT!? #PANTENE HAS A NATURAL HAIR AD CELEBRATONG BLACK WOMEN AND IT'S AMAZING!? WHAT.IS.HAPPENING!? #bachelorette
They were so excited to see a commercial celebrating what makes black women unique. "PREACH IT SIS."
I am so alive with this Pantene commercial PREACH IT SIS #TheBachelorette
One woman called it "amazing" and "empowering."
Amazing empowering commercial @Pantene during #thebachelorette💁🏽 tonight.
They loved its depiction of "#blackgirlMagic."
@Pantene LOVE ur ad shown during the Bachelorette! Thanx 4 recognizing the beauty & strength of our hair & us as a… https://t.co/7IdMbalhBw
And sent many applauding GIFs.
Okay @Pantene ! I see you !!! Loved that commercial. #bachelorette
"Shout out to #Pantene for that BEAUTIFUL as celebrating Black women and natural hair! That whole narrative was right on point!"
Shout out to #Pantene for that BEAUTIFUL as celebrating Black women and natural hair! That whole narrative was right on point! #bachelorette
"This Pantene commercial just gave me lifeeeee!"
This pantene commercial just gave me lifeeeee!!!!!!#TheBachelorette
Many reached out to the company directly on Twitter to say thank you for its representation of black women.
@Pantene #strongisbeautiful Best ad honoring the black woman!!!! and not celebrities! #EveryDayWomen
"But like okay @Pantene for puttin it out there saying that sleek and wavy aint the beauty standard, i freaking loved that commercial!!"
But like okay @Pantene for puttin it out there saying that sleek and wavy aint the beauty standard, i freaking loved that commercial!!
Some women pointed out that having a black Bachelorette is leading brands to take the long overdue step of including more diversity in their ad campaigns.
Pantene promoting their black hair care line during the season premiere of the first black #bachelorette They smart.
"I'm watching #bachelorette to see the ads that brands are pushing out."
Decision made. I'm watching #bachelorette to see the ads that brands are pushing out. Pantene getting this #earnedmedia party started. #pr
Diversity leading to more diversity is always a good thing.
that Pantene commercial made me so happy thank u ABC for stepping up the diversity
A lot of women threw shade at Shea Moisture, saying it should take notes after its recent ad debacle.
I kno its old,but that @Pantene Naturals commercial is EVERYTHING.Yas! Pay attn @SheaMoisture… https://t.co/oMRjrdQaz9
"Pantene out here showing Shea Moisture how to correctly focus on Black hair in a commercial! Love it."
Pantene out here showing Shea Moisture how to correctly focus on Black hair in a commercial! Love it.
Some women weren't sold on Pantene's products.
That Pantene commercial was great but their products are still a no for me. 🤷🏾♀️
But for the most part, black women celebrated the ad as a move toward better representation. "The first black bachelorette ... Pantene celebrating black hair! It's a good night for African American women #blackgirlmagic"
The first black bachelorette ... Pantene celebrating black hair ! It's a good night for African American women #blackgirlmagic