People Are Spending Over $1,000 On A Dozen Of These Gold-Encrusted Doughnuts
The chef behind the pricey pastry reveals how he got the idea to BuzzFeed News.
A restaurant in Brooklyn is making waves on social media after revealing it is selling a doughnut with Cristal champagne icing covered in 24-karat gold flakes.
The only catch is that the doughnuts will cost you $100. Each.
The Filipino restaurant, which is owned by chef Björn DelaCruz, opened its doors in April, he told BuzzFeed News.
One of DelaCruz's specialties is a doughnut made with ube, a purple yam that is popular in the Philippines.
The restaurant's ube doughnuts are more affordable than the gold ones, at $40 for a dozen.
DelaCruz said that he started making doughnuts with his staff just for fun because "we love doughnuts" and "we love ube."
"Our staff really enjoyed the doughnuts, so we started sending them out to friends of the restaurant and loyal customers," he said. "Then people started asking if they could purchase them or if they were on the menu. We started offering them once a week on Fridays, and since then it has just grown, and grown."
The purple doughnuts have become popular, and even Broad City star Ilana Glazer is a fan.
But now DelaCruz is kicking it up a notch with his "Golden Cristal Ube Donut." He has taken his ube doughnut and drizzled it with a icing made with Cristal champagne, champagne jelly, and edible gold flakes.
The chef said the gold doughnut was born after he hosted an event where people could buy individual speciality doughnuts. He first made a beer-infused doughnut dusted with gold, and then the Cristal doughnut.
"For us, the golden doughnut is kind of a tongue in cheek item," DelaCruz said. "We made it for fun, and people wanted to buy it, so were not going to stop them."
And because this is New York, DelaCruz says people are actually shelling out $100 per doughnut. In fact, he said some people are even buying a dozen.
The response has been so great that DelaCruz said he plans to keep selling them "as long as people want them."
But, he said he wanted people to know that the doughnut is only one small part of their family-owned business.
"We all dropped what we were doing to open the restaurant together as a family because this is what we love to do," he said. "The doughnut was a celebration of that love, and our success to this point."