The extended ad for the lumber company, which features a mom and daughter crossing from Mexico into the US, was deemed too political.
So, the company aired part of the ad during the Super Bowl and directed viewers to watch the rest on their website. The website soon crashed from the attention.
The ad concludes by the pair reaching a border wall, but being able to enter through a door made of lumber.
“The will to succeed is always welcomed here,” the ad says.