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Never Greens

The name for people who don't buy into the green movement at all, and never will.

Posted on October 1, 2008, at 2:34 p.m. ET

Yes, there are people out there trying to buy bigger, lower gas mileage Hummers because they don't believe in this whole "let's try to save the Earth and thus ourselves" notion. And marketers want to find out how to sell things to those people.

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