View this video on YouTube
The ad shows two horny teenagers practicing putting their clothes back on in under 18 seconds so they can go down into the basement and fool around without the fear of getting caught by mom. What remains unclear is what this has to do with JC Penney -- they make easily put-on clothing? Update: Despite winning an award at the Cannes Advertising Festival, it's a fake. YouTube has the video but you can also watch it here.