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Growth Of Video Ads On Tablets, Cell Phones And Smart TVs Is Exploding

Total video ad views grew 31% in the third quarter, Citigroup analysts said in a note today.

Posted on December 10, 2013, at 10:50 a.m. ET

As many know, people are increasingly consuming video on devices other than their televisions — and that's making for a booming video ad market.

Total video advertising views, excluding user-generated content, rose 31% in the third quarter, Citigroup said in a note today, citing data from FreeWheel, a top web video ad manager. While computers account for 86% of video ads, tablets, cell phones, and devices such as Apple TV and Roku "are growing far faster and taking share quickly," according to the Citi analysts.

"We believe this data is encouraging for the major players in the online video market, including in our coverage universe, Google, AOL and Yume, and potentially also

Facebook, Yahoo! and RocketFuel," the analysts wrote.

Sports had the biggest share of ad views in the third quarter at 20%, followed by music videos and news.