Skip To Content
BuzzFeed News Home Reporting To You

This Graphic Shows How Americans Spend Money In Real Time

Watch retail sales in real time.

Posted on June 18, 2014, at 2:16 p.m. ET

Prepare to be hypnotized by a second-by-second visualization of America's retail expenditures.

Retale, a location-based app and website that aggregates weekly retail circulars, created a real-time visualization of how Americans spend, from coffees sold at Starbucks to credit card transactions to sales of firearms. The count starts from the moment the webpage is opened — after a few minutes, you'll see sales of toys outpace firearms, though fall far behind lottery cards — among other interesting patterns.

The company's references are listed below the graphic. It says it was inspired by the popular "Internet in Real-Time" chart.

Snapshot after 299 seconds: