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Kmart Made A GIF-Themed Commercial And It Doesn't Really Make Sense

For starters, GIFs don't have sound...

Last updated on July 3, 2018, at 12:24 p.m. ET

Posted on November 27, 2013, at 1:48 p.m. ET

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Kmart, which has already caused a stir with one holiday commercial this year, is taking another stab at being hip by trying to coin the term "giffing out."

A set of TV ads meant to highlight the retailer's deals this weekend depict people as GIFs, cheering and cackling over the money they saved by shopping at Kmart — aka "giffing out." The GIF people have failed to inspire, though, and have instead led to shopper gripes across Kmart's community board, on its Facebook page, and on Twitter.

So. "Giffing out." Probably not happening.

Warning: Watch at your peril.

Stop it, Kmart. Giffing out is not a thing. You just look ridiculous.

John Henderson

@JohnHenderson73

Stop it, Kmart. Giffing out is not a thing. You just look ridiculous.

/ Via
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The K-mart giffing out commercial doesn't make sense. Gifs don't have sound!!

Patrick Hess

@phess92

The K-mart giffing out commercial doesn't make sense. Gifs don't have sound!!

/ Via

View this video on YouTube

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