BaubleBar, an online retailer that sells low-priced fashion jewelry, has raised $10 million in a second fundraising round led by entrepreneur Chris Burch's eponymous investment firm.
Burch Creative Capital was joined by Aspect Ventures, Triplepoint Ventures, Comcast Ventures and current investors Accel Partners and Greycroft Partners for the Series B round, BaubleBar said in an announcement. The New York-based startup has raised a total of $15.6 million in capital.
BaubleBar says the money will be used to help support partnerships it started this year with Nordstrom and Anthropologie and to expand the company's online and offline infrastructures. BaubleBar, which counts $26 earrings and $38 necklaces among bestsellers on its website, also has its own store in New York.
"We'll also make investments in improving our customer experience both online and on mobile and continue to innovate on our fast fashion sourcing model and quick speed-to-market merchandising strategy," cofounder Daniella Yacobovsky said in an e-mail.
The company says it's "especially" excited to have retail veteran Burch involved in its latest round. Burch, designer Tory Burch's ex-husband, is behind new fashion line C. Wonder. His firm has made investments in Jawbone fitness wearables, Five Below, and the Monika Chiang brand.