Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Beyoncé's Activewear Line Goes On Sale In April

Activewear's reign continues unabated!

Posted on March 31, 2016, at 11:44 a.m. ET

The booming world of athleisure just got another jolt today with a new line from Beyoncé set to drop in April.

Queen Bey, who has been working with Topshop on an activewear collaboration for at least a year, announced today that the line will be called Ivy Park via an acrobatic photo on Instagram, where she has more than 65 million followers. It will be sold starting April 14 in stores and online at Topshop, Nordstrom, Selfridges, Net-a-Porter, Hudson Bay, and Zalando.

Topshop didn't disclose the prices for the apparel on its website but described it as "mixing high performance technical sportswear with fashion-led casualwear."

"Ivy Park empowers women through sport — no matter what your sporting ability or body shape," the company said on its website. "The collection centres on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets." Some of the clothes are featured in this YouTube video published by the brand today.

WeAreIvyPark posted this video on Thursday:

View this video on YouTube

youtube.com

Clearly, the athleisure trend — wearing exercise clothes for hanging out, sweat-breaking optional — shows no sign of letting up. Beyoncé's line joins an array of brands selling activewear, from affordable threads at Old Navy and Target to pricier goods at Kate Spade and Tory Burch.

That's, of course, in addition to the styles offered by more traditional sellers of such clothing, like Lululemon, Nike, and Under Armour. And budding chains like Sweaty Betty and Yogasmoga. And the oft-criticized subscription one, Fabletics, from Kate Hudson. And Rihanna's new collaboration with Puma.

Truly, it's everywhere!

Introducing IVY PARK a new activewear brand for women. #IVYPARK

Just last month, Gap CEO Art Peck said activewear could be the retail industry's "most important" trend since the rise of skinny jeans about a decade ago, and surveys show teen girls are increasingly trading denim in for athletic clothing. Analysts at Barclays have estimated the activewear market in the U.S. could grow by almost 50% to more than $100 billion at retail by 2020.

Welcome to the club, Bey.

View this video on YouTube

youtube.com


BuzzFeed News’ FinCEN Files investigation exposed massive financial corruption on a historic global scale. Want to support our journalism? Become a BuzzFeed News member.

ADVERTISEMENT