Skip To Content
BuzzFeed News Home Reporting To You

Incense Bae Is Here And Ready To Be Your Very Pure New Crush

A new international bae.

Posted on July 26, 2017, at 7:34 a.m. ET

Remember Nusret Gรถkรงe, the Turkish chef who became an internet sensation as "Salt Bae"?


His sensual handling and salting of meat proved *extremely* popular, and he now has over 8.4 million followers on Instagram.


And now, in his honour, a new bae has arrived. A Japanese Bae. Meet "Oshoko Bae."


The priest who charmingly sprinkled oshoko โ€“ incense โ€“ is 41-year-old Chikai Matsuzaki from Eimyouji temple in the city of Kitakyushu, Japan.


Matsuzaki typically performs Buddhist services and missionary work as a normal priest. The photo of him as "Oshoko Bae" was posted to Twitter on 19 July and has since gone viral, with more than 10,000 retweets.

ใŠ็›†ใงใ™ใญใ€‚ใŠ็„ผ้ฆ™ใ‚’ใ™ใ‚‹ๆฉŸไผšใ‚‚ใ‚ใ‚‹ใจๆ€ใ„ใพใ™ใฎใง่จ€ใฃใฆใŠใใพใ™ใ€‚ ๆต„ๅœŸ็œŸๅฎ—ใฎใŠ็„ผ้ฆ™ใฏ ใ€Œ้กใซใŠใ—ใ„ใŸใ ใ‹ใš1ๅ›žใงใ™ใ€ ใ‚‚ใ†ไธ€ๅบฆ่จ€ใ„ใพใ™ ๆต„ๅœŸ็œŸๅฎ—ใฎใŠ็„ผ้ฆ™ใฏ ใ€Œ้กใซใŠใ—ใ„ใŸใ ใ‹ใš1ๅ›žใงใ™ใ€ ๅคงไบ‹ใชใ“ใจใชใฎใงไบŒๅ›ž่จ€ใ„ใพใ—ใŸ


BuzzFeed News asked Matsuzaki about why he created "Oshoko Bae."

"July through August is the time of year when many people are thinking about temples and Buddhist services, so I tweeted about Oshoko โ€“ or how to offer incense โ€“ which is a question we get a lot," he said. "But tweets with writing alone get scrolled past, so the idea began when I thought about attaching an image to grab people's attention."
via Twitter: @matsuzakichikai

"July through August is the time of year when many people are thinking about temples and Buddhist services, so I tweeted about Oshoko โ€“ or how to offer incense โ€“ which is a question we get a lot," he said. "But tweets with writing alone get scrolled past, so the idea began when I thought about attaching an image to grab people's attention."

He said that after trying to reenact the famous Salt Bae pose, he discovered it's much harder than he thought.

"I wanted to re-create the sunlight exposure as in the original photo, so it was a race against the clock," he said. "I was thinking of taking a video too, but gave up because the pose was too difficult. To cut meat and sprinkle salt with that pose in a video, you know Mr. Nusret's sexiness is the real deal."

Matsuzaki is super happy that the tweet has provoked an interest in Buddhism.

3ใƒถๆœˆๅพ…ใกใฎใ€Œใ‚‰ใปใคใƒ‹ใƒƒใƒˆใ€ใŒไปŠๆ—ฅๅฑŠใใ€‚ใ‚ใ‚„ใ†ใใ‚ตใƒณใ‚ฟใฎๅญ˜ๅœจใ‚’ไฟกใ˜ใ‹ใ‘ใ‚‹ใจใ“ใ‚ใ ใฃใŸw #ๅพ…ใกใซๅพ…ใฃใŸ #ใƒ•ใ‚งใƒชใ‚ทใƒข #ใŠใฆใ‚‰ใถ #ใ‚‰ใปใคใƒ‹ใƒƒใƒˆ #ใพใ•ใ‹ใฎ #ใ‚ฏใƒชใ‚นใƒžใ‚นใซๅฑŠใ

"Eimyouji temple aims to be an open temple where more people can come freely, and we host a variety of events such as yoga lectures, so I want people to join comfortably," he said.

This post was translated from Japanese.

ADVERTISEMENT