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Incense Bae Is Here And Ready To Be Your Very Pure New Crush

A new international bae.

Posted on July 26, 2017, at 7:34 a.m. ET

Remember Nusret Gökçe, the Turkish chef who became an internet sensation as "Salt Bae"?

His sensual handling and salting of meat proved *extremely* popular, and he now has over 8.4 million followers on Instagram.

And now, in his honour, a new bae has arrived. A Japanese Bae. Meet "Oshoko Bae."

The priest who charmingly sprinkled oshoko – incense – is 41-year-old Chikai Matsuzaki from Eimyouji temple in the city of Kitakyushu, Japan.

Matsuzaki typically performs Buddhist services and missionary work as a normal priest. The photo of him as "Oshoko Bae" was posted to Twitter on 19 July and has since gone viral, with more than 10,000 retweets.

お盆ですね。お焼香をする機会もあると思いますので言っておきます。 浄土真宗のお焼香は 「額におしいただかず1回です」 もう一度言います 浄土真宗のお焼香は 「額におしいただかず1回です」 大事なことなので二回言いました

BuzzFeed News asked Matsuzaki about why he created "Oshoko Bae."

via Twitter: @matsuzakichikai

"July through August is the time of year when many people are thinking about temples and Buddhist services, so I tweeted about Oshoko – or how to offer incense – which is a question we get a lot," he said. "But tweets with writing alone get scrolled past, so the idea began when I thought about attaching an image to grab people's attention."

He said that after trying to reenact the famous Salt Bae pose, he discovered it's much harder than he thought.

"I wanted to re-create the sunlight exposure as in the original photo, so it was a race against the clock," he said. "I was thinking of taking a video too, but gave up because the pose was too difficult. To cut meat and sprinkle salt with that pose in a video, you know Mr. Nusret's sexiness is the real deal."

Matsuzaki is super happy that the tweet has provoked an interest in Buddhism.

3ヶ月待ちの「らほつニット」が今日届く。あやうくサンタの存在を信じかけるところだったw #待ちに待った #フェリシモ #おてらぶ #らほつニット #まさかの #クリスマスに届く

"Eimyouji temple aims to be an open temple where more people can come freely, and we host a variety of events such as yoga lectures, so I want people to join comfortably," he said.

This post was translated from Japanese.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.