Take a seat and get ready to cringe because you're about to witness what is either the very best, or the absolute worst, local news segment that has ever existed in the history of corny news segments.
It’s testing week in the great state of Ohio, and students across Toledo are rolling up their sleeves to take a series of tests they have to pass before they can graduate high school.
Big day for parents and, especially, students.
That means it’s time for the local news affiliate to speak to its ~younger~ audience.
So WTOL’s morning news team on Wednesday pulled out all the stops by breaking out all. That. Slaaaang.
“Good morning, TPS students, it is testing week and it’s time to slay all day,” WTOL’s Melissa Andrews says early on.
“YEEEEEEEEEEEEEEEEEET!” her coanchor, Tim Miller, follows up. “Stay woke, be on fleek, get that Gucci breakfast.”
(It’s unclear if anyone knows what they’re actually saying, btw.)
“GOOOAAAAALS!” Andrews said, adding that students just need to “say ‘Bye, Felicia’ to that testing stress.” 😐
I hope you’re still with us because...there is...more.
“YEEEESSSSSSS,” meteorologist Chris Vickers chimes in. “Toledo weather is gonna be v lit during testing week.”
But wait, how’s that traffic looking, Steven Jackson?
“Better than OKURRRR,” he affirms. “We’re talking turnt.”
I know, it’s a lot. You can watch the segment in all its glory here:
On Thursday, the WTOL newsroom published an online article explaining their awkward pitch for students, which they admit was purposefully cringeworthy to get as much attention as possible.
Toledo Public Schools have had two consecutive years of failing grades in the state's mandatory tests, and about 800 students skipped out on the tests last year.
"There are fears that a third consecutive failing grade could lead to a state takeover of the district," the article stated. "Those at the TPS recognized the challenge and reached out to a number of media outlets, including WTOL for help. The goal: encourage students to show up and be ready for those tests."
The tests are not just important for each student's education, but also determines funding for the schools.
"When we heard what was on the line, we felt like we had to do something different to connect with these kids," Andrews said in the article. "This was an effort to reach kids where they are—on social media and to give them a laugh at our expense."
The sketch did not air on live television, only on the station's social media accounts, and by Wednesday evening, the video appeared to be no longer available. But by then, it had already gotten A LOT of attention, racking up more than 1,000 comments, including plenty of applause and uncontrolled embarrassment for the morning staff. Most people just wondered how they got through it without laughing.
So while you might not be able to make it through the video without cringing, it got the message across, and maybe it’s all fine as long as they didn’t do the finger guns–pointing thingy.