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There's A Huge Meme In Japan Where You Squish Your Baby's Face Called "Rice Ball Babies"

This is adorable.

Posted on December 9, 2015, at 12:54 a.m. ET

In June, Japanese comedian Masahiro Ehara posted a series of tweets where he squished his kids' faces in the shape of a rice ball.

Rice balls are a traditional Japanese food. They look like this:

Hungryworks / Getty Images

So, Masahiro posted photos of him squishing his kids' faces one by one.

And the photos went super viral!

ちなみにうちの子全員このオニギリ大好き。 2歳にもなると恍惚の表情がわかるね(笑)

長女による、いいオニギリと悪いオニギリ。

Some users thought maybe it looked more like a blobfish than anything.

@eharamasahiro あれ?www すいませんwwwこんなキモくないですよねwww

But nevertheless, "rice ball babies" turned into a huge thing and have been a meme on Japanese Twitter ever since.

@eharamasahiro 可愛かったので便乗してうちの子もやってみたらしかめっ面になってしまった( ´•ω•` ) ごめんね…‼︎でも頬袋が可愛いwww

赤ちゃんおにぎりの軌跡 #赤ちゃんおにぎり

"Why are you doing this to me?"

インスタの「#赤ちゃんおにぎり」をチェック!手できゅっと包んだ赤ちゃんが可愛くて癒される〜♡ @candypot_jp → http://t.co/zIJuWJyTtH

今はやりの赤ちゃんおにぎり。

People started doing it to themselves.

#赤ちゃんおにぎり #どれが誰でしょう

And their friends.

今流行りの赤ちゃんおにぎりをヒガにやったりーちゃんの一言「おさまらん〜〜〜〜💦」

@eharamasahiro かくれももじりここにもいました!🍑可愛いですか?

It doesn't work for every head type...

Also, cats and dogs really don't seem to be into it.

赤ちゃんおにぎり画像が はやっているようなので 我が家のおにぎりをドン❗️ #赤ちゃんおにぎり

@eharamasahiro うちにも同じのいる!!!😂

#流行りにのってみる #赤ちゃんおにぎり #わんちゃんおにぎり

In July, the meme got so popular it was talked about on Japanese TV.

『スッキリ‼』 【#赤ちゃんおにぎり】 加藤「面白いね。あれでずっと生まれてから写真にしてあげたいね。成人までやってあげたい(笑)もう、14(歳)とかにやられてる時なんて、何だよ〜!みたいな(笑)でも力入れすぎないようにしないとね」

A major Japanese variety show did a very important investigation into the phenomenon of "rice ball babies."

『スッキリ‼』 【赤ちゃんオニギリ】 エハラマサヒロさんの子供の写真が話題に 三女・音羽ちゃん、可愛すぎるっ!! 顔をむぎゅっ、としようとエハラさんが手をもっていくと、ぱぁっ!と笑顔になる☆ #エハラマサヒロ #赤ちゃんおにぎり

Ehara even turned himself into a rice ball baby.

あるけど、油多すぎて胸焼けするオニギリやけどいい? @ChoChoHirocho 兄さんのオニギリはないのですか?

Ehara also warned Twitter users that turning your kids into rice ball babies shouldn't be an excuse to hurt them, just squish their faces.

ちなみに虐待はやめましょう!! 子供は究極まで可愛がって育ててあげましょう\(^o^)/ 保父さんなりたいぐらい子供好きやのに虐待する訳ないでしょが!

Which is honestly the best part of having a baby anyways.

#赤ちゃんおにぎり

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.