On Thursday, shocking video surfaced of a young female tourist believed to be British performing oral sex on more than 20 men in a bar in Magaluf, a holiday resort on the Spanish island of Majorca.
The video showed the young woman performing sex acts as a DJ in the background cheered her on. It was reported by local websites that it was for a contest to win a 3-euro bottle of cava.
The video started going viral when Vice UK wrote about it in a now-deleted post titled "Competitive Dick Sucking Is Now A Thing In Magaluf."
They linked to the uncut, barely censored video. When Vice started driving traffic to the video, the original site pulled it down.
Users on social media were horrified. It's been a trending topic on Twitter for most of Thursday.
Omg just watched that video of the girl in magaluf giving 24 guys head for a free drink
Actually speechless at that video of the girl in magaluf.. She is vile and seriously needs her head looking at!! Shit extensions too!!
Just watched some video of a girl giving 24 lads head for one drink in magaluf, someone please explain what is wrong with people
Still can't believe I saw a video of a girl in Magaluf giving head to 24 boys for a free drink. Outrageous.
After the intense reaction online from the video, the local Mayor Manuel Onieva has ordered a police investigation.
The video is believed to be related to "mamading" parties, named after the Spanish word mamada, which means oral sex.
