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business / Kenneth Cole Decided To Tweet Something Completely Stupid About Syria / Kenneth Cole Decided To Tweet Something Completely Stupid About Syria

Kenneth Cole Decided To Tweet Something Completely Stupid About Syria

Good brand strategy, Kenneth Cole.

By Ryan Broderick

Ryan Broderick

BuzzFeed News Reporter

Posted on September 5, 2013, at 3:36 p.m. ET

Kenneth Cole tweeted this on Thursday.

"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear — Kenneth Cole
@KennethCole
"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear
/ Via

Kenneth Cole
@KennethCole
"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear
/ Via

Needless to say, people aren't super pleased about it.

@KennethCole Not cool OR socially responsible. — Pauline Collins
@PaulinePR
@KennethCole Not cool OR socially responsible.
/ Via

Pauline Collins
@PaulinePR
@KennethCole Not cool OR socially responsible.
/ Via

@ddale8 What is wrong with PR people? — James Topham
@TopsAtWarChild
@ddale8 What is wrong with PR people?
/ Via

James Topham
@TopsAtWarChild
@ddale8 What is wrong with PR people?
/ Via

@hgil #facepalm — Stephen Miller
@miller_stephen
@hgil #facepalm
/ Via

Stephen Miller
@miller_stephen
@hgil #facepalm
/ Via

This is, uh, not the first time Kenneth Cole's Twitter account has decided to jump on a popular news event...

It's not the second time they've done this either...

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

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