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Kenneth Cole Decided To Tweet Something Completely Stupid About Syria

Good brand strategy, Kenneth Cole.

Posted on September 5, 2013, at 3:36 p.m. ET

Kenneth Cole tweeted this on Thursday.

"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear

Kenneth Cole

@KennethCole

"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear

/ Via

Needless to say, people aren't super pleased about it.

@KennethCole Not cool OR socially responsible.

Pauline Collins

@PaulinePR

@KennethCole Not cool OR socially responsible.

/ Via

James Topham

@TopsAtWarChild

@ddale8 What is wrong with PR people?

/ Via

Stephen Miller

@miller_stephen

@hgil #facepalm

/ Via

This is, uh, not the first time Kenneth Cole's Twitter account has decided to jump on a popular news event...

It's not the second time they've done this either...

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