Gawker recently noticed that furries β people who enjoy roleplaying as anthropomorphic animals β have been tweeting super-sexual things at Tony the Tiger's Twitter account for the last year.
@realtonytiger You, sir, are a glutton for punishment. I won't deny your ability to cause swooning, but... #run #thefurriesarecomingforyou
Send dick pics @realtonytiger
@realtonytiger give me cummies daddy
It seems like it all became too much for the person running the verified brand account, because as of Wednesday morning, furries β even those who say they've never tweeted at the account β are reporting that they've been blocked by the cartoon tiger.
I don't even think I've ever tweeted at @realtonytiger, did they just go and block all furries? XD
OH MY GOD @realtonytiger
Outraged furries tried to get #TonyTigerGate trending to protest the mass blockings.
I can't even handle this right now I'm crying #TonyTigerGate
And it seems to be causing a, uh, more intense reaction in some more than others.
"murr" He yelled, as Tony's claws digged into his hips "fursecute me harder Daddy" #tonytigergate
Like, real intense.
@realtonytiger I love you! Hump me hard please <3 #TonyTigerGate
After getting blocked by Tony the Tiger, it looks like furries tried to find a new Twitter account to beg for sex. That's right around the time Pizza Hut unfortunately tweeted, "Knot first or pizza first?"
Knot first or pizza first?
You see, in the furry community, the term "knot" is used as a slang term for an erection. It refers to the shape of a dog's penis right before it ejaculates. See the Urban Dictionary entry below.

The furries saw it and started sending the account hundreds of tweets making the same joke, basically.
I always knot first @pizzahut
@pizzahut knot me
It just goes on like this.
@pizzahut fat knot first pls
A little later, user casualfennec stumbled across the Chester Cheetah account and asked it what it thought about being called "Daddy" by furries. Whoever runs the account decided to take it as an opportunity to gain some new fans and went along with it.
.@ChesterCheetah FOR NOBEL PEACE PRIZE 2016 FOR TAKING IN DISPLACED RE-FUR-GEES! #TONYTIGERGATE
YOU'RE THE REAL MVP CHESTER @ChesterCheetah @WitchyCats
So now the Chester Cheetah account is just flirting with furries on Twitter.
@CastrolCat @RivaloWolf @tallfuzzball I mean, it ainβt easy being cheesy but someoneβs got to do it. And I suppose that someone is me.
@Zulie_Cole4110 I will stay cheesy like itβs my job. Wait, it is! π
@tallfuzzball Oh, I know I am but I always appreciate the compliment. π₯
ππππππππππππ
@SkyTheWolf5 *notices you too*
And the furries are LOVING it.
@ChesterCheetah will u marry me, chester
@ChesterCheetah DADDY
@ChesterCheetah kiss me
Like, really loving it.
@ChesterCheetah fill me with your cheese
@ChesterCheetah @WitchyCats @CasualFennec Novar Lynx approves this message.
There's a lot going on here, so BuzzFeed News has reached out to Kellogg's, Frito-Lay, and Pizza Hut for reaction.
In the meantime, it might be best just to get off the internet for a while.
UPDATE
Kellog's provided BuzzFeed News with a statement about the blocking of all the furries:
βAs a company grounded in the values of integrity and respect, we recognize peopleβs right to creative expression, but we reserve the right to block individuals who post offensive content," a spokesperson said.