On Monday, about a half-dozen activists working with the Bird Protection League were attacked in a cornfield in Audon, France.
The activists, accompanied by journalists, were on an anti-poaching operation aimed at protecting finches.
Among those unhappy about the Bird Protection League's action was this guy in his underwear with a shovel. A photographer for AFP took this amazing photo.
And then things spiraled out of control...
And a bunch of other stuff too.
They've replaced his shovel with an iPad.
And taken him on vacation with a selfie stick.
According to one user, he's "what you see right before you die."
He's been turned into video game characters.
He's been dropped into Jurassic World.
And he's a member of the Avengers.
He's also hanging out in the new "Hotline Bling" video.
Oh, and bonus, if you want the shovel guy, here's a starter kit.