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PBS Fires Back At Romney With Twitter Ad Buy

Public broadcasting taking Romney at his word. "PBS is trusted, valued and essential."

Posted on October 4, 2012, at 5:18 p.m. ET

After public broadcasting subsidies β€” and Big Bird β€” became a topic in last night's presidential debate, PBS responded by purchasing ad space on Twitter to defend its right to federal funding. A PBS promoted tweet reads, "PBS is trusted, valued and essential," and then asks readers to "please retweet!"

The Twitter buy follows a statement released this morning. "We are very disappointed that PBS became a political target in the Presidential debate last night," the statement reads. "Governor Romney does not understand the value the American people place on public broadcasting."

PBS's promoted tweet appears in a basic search for "big bird," the famous Sesame Street character at the center of Governor Romney's remarks last night. "I like PBS, I love Big Bird," he said when reiterating his plans to cut PBS funding.

In their statement, PBS calls Big Bird an "embodiment [of] the public broadcastings mission β€”Β harnessing the power of media for the good of every citizen, regardless of where they live or their ability to pay."