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First Annual "Gun Appreciation Day" Scheduled

The first holiday that's all about guns will take place a little over a month after Sandy Hook.

Posted on January 7, 2013, at 2:13 p.m. ET

A political ad agency is putting together the first ever Gun Appreciation Day" on January 19, two days before the inauguration and a little over a month after the mass shooting at Sandy Hook Elementary School.

Political Media's CEO, Larry Ward, told BuzzFeed the idea originated with him. "We decided to run with this last week and put together a wide and growing group of conservative organizations, publications and businesses," Ward said. The groups involved include the Second Amendment Foundation, the Committee to Draft Judge Andrew Napolitano, and Revolution PAC, a super PAC that supported Ron Paul's presidential candidacy.

"Typically we work behind the scnes, we're an ad agency that works on the right," Ward said. "This was a special case because I wanted to not have just one group spearhead it like the NRA."

Ward said he called the NRA as well, but hadn't heard back.