Facebook released its third quarter earnings today and the m-word — mobile — was all over it. During the call to investors and nosy press, Mark Zuckerberg emphasized that Facebook is no loser on the cellphone or tablet: He wanted to "dispel the myth that Facebook can't make money on mobile" with numbers. Like the fact that 14% of Facebook's total ad revenue comes from mobile. Also, there were 604 million "mobile active users" through end of September, an increase of 61% since last year.
BTW, Facebook phone hopefuls, Zuck noted that the company doesn't see itself as a competitor for mobile platforms like Apple's iOS or Google's Android: "We are primarily an information-sharing platform, not an environment for running apps." In every possible way, Facebook sees its future on your phone, not your desktop.