The Washington Post's digital banner now reads "Democracy dies in darkness."
The change comes after a spokeswoman for WaPo, Kris Coratti, told CNN that the "value statement" was going to appear on more of the news company's platforms.
The slogan first appeared on WaPo's Snapchat.
People had a lot of jokes about the change.
Everyone's saying the new Washington Post tagline is really dark, but I find it sort of optimistic actually.
new company tagline is lit
Some were fans of the slogan. This guy wrote that he loved "the new goth vibe."
Loving the new goth vibe on @washingtonpost
One person speculated that it was evidence of a phase.
Still helplessly giggling over the Washington Post going through its goth phase
Of course people offered alternative mastheads, many of which were "pretty dark."
wow, the washington post’s new slogan is pretty dark
Woah check out the Washington Post's new slogan.
BREAKING: Washington Post unveils it latest masthead.
Sad.
@hradzka @GlomarResponder
Emo band lyrics replaced "Democracy dies in darkness."
And the infamous emo hairstyle was added.
https://t.co/O5Up2ReTUG has a new slogan
So, what's next for the news company? This person offered a prediction.
Next move for Washington Post: multiple piercings, eyeliner, unironically shopping at Hot Topic
