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YouTuber RiceGum Is Being Criticized For His Stunts In Hong Kong And Compared To Logan Paul

In a follow-up video, RiceGum said that he believed he was "allowed" to make his jokes because he's Asian himself. Asian Americans and Chinese netizens disagree.

Posted on June 29, 2018, at 11:27 a.m. ET

Bryan Le, a popular Asian American YouTuber who goes by RiceGum, is on the receiving end of mass backlash after he vlogged a trip to Hong Kong earlier this month.

RiceGum / Via

Le has over 10 million subscribers on YouTube. His diss track, "It's EveryNight Sis," a response to Jake Paul's song, "It's Everyday Bro," went platinum this year.

In a six-minute video posted on June 12 that he titled, "Why I Left The Clout House," Le cuts footage of himself walking around Hong Kong, probing random citizens with questions like "Hey, where are the bitches at?" and "You guys have thots here?"

The video has been viewed more than 3 million times, but his antics have drawn criticism from both English- and Chinese-speaking netizens.

In one scene, his traveling companion, Mourad Kadmiri, a YouTuber who goes by “M2thaK," touches people's hands as they pass him on the escalator. The two of them then laugh.

RiceGum / Via

In another scene, Le and Kadmiri approach a man and offer him a half-finished ice cream. "Hey, can you eat this for my friend?" Kadmiri asks. The stranger puts his hand up seemingly to refuse the suggestion.

RiceGum / Via

"Please, please, please," Kadmiri insists, putting his hand on the man's shoulder. "For you," he says. The man then takes the ice cream and begins to eat it.

RiceGum / Via

Le also approaches strangers, asking them where he can find "dogs" and "cats."

RiceGum / Via

"Oh yeah and, like, in China there's always jokes about, like, Asians eating cats and dogs and, like, I'm in China and I've been kind of looking for the past hour, and I haven't seen a restaurant or anything serving that," he said. "I'm confused because, like, I want to try," Le said. "I'm always open to try new things."

"Hey, ma'am, where can I find a doggie?" Le asks one woman, who appears to be less than amused by his question.

RiceGum / Via

"Yo, where are the dogs?" he asks these passersby. "Where are they?"

RiceGum / Via

He then says that he's sick of stereotypes. "Yo, I'm tired of all the stereotypes talking about 'All we eat is dog.' That's not true. I'm going to show you guys what we eat out here," he says.

RiceGum / Via

He then cuts to some shots of food:

RiceGum / Via

But near the end of the vlog, they ask this woman about "happy endings."

RiceGum / Via

People are responding to Le's YouTube video in the comments section in both English and Chinese to express their distaste and anger for his "ignorance."


"You are such an idiot it’s ridiculous. I just feel like you are such a lowly human being and have no matters. Hey! Fucking guy! Don’t come to HK again! Everybody please report him,” a Chinese user wrote.


Some are calling him downright stupid.


The video is being directly compared to Logan Paul's infamous trip to Japan earlier this year, where he berated locals with similarly unfunny, trolly questions.

Logan Paul: No one can be more disrespectful to Asian countries and other cultures than me!! Ricegum: Bet

Others are accusing him of adopting ignorant tendencies of non-Asian folks toward Asian cultures — and they're refusing to give him a "pass" for it just because he is of Asian descent himself.

I’ve always thought Ricegum was a white man’s puppet but I didn’t think he rode their dicks so hard to be this fucking disrespectful to an Asian country. You don’t get a free pass to be racist just because you’re Asian too.

"Asian kids look up to you because of your influence," one person tweeted directly @RiceGum. "How do you think they feel when you're blatantly being racist to people that look just like their parents ... and friends?"

@RiceGum This is a pretty disappointing display from you. Asian kids look up to you because of your influence; how do you think they feel when you're blatantly being racist to people that look just like their parents (and yours) and friends? #AsianTwitter

On Wednesday, Keemstar, a prominent and divisive YouTuber who documents YouTube drama, decided to weigh in on the blowback against Le. "RiceGum is Asian I’m 99% sure he’s allowed to joke about Asian stereotypes," he tweeted.

RiceGum is Asian I’m 99% sure he’s allowed to joke about Asian stereotypes.

Others — some fellow Asian Americans — disagreed.

@RiceGum and dude, you can’t pull the “It’s not racist I’m Chinese and making fun of my own culture” when you are: A. Not actually funny at all B. Show zero actual connection to your culture. C. Care more about views and money than anything else

Asia makes up for 60% of the world's population which means you can't really say an Asian person can't be racist about another other Asian person, Ricegum isn't Chinese (the nationality he was making fun of), don't think this is a very good point mate

Following backlash, Le posted a video called "Why Everyone In China Hates Me..." in which he said that he's "allowed" to make the jokes he did because of his race.

View this video on YouTube

"I was joking because it's like such a random question to ask like an elderly person," he said of his asking people, "Where the hoes at?"

The YouTuber also addressed the backlash to him walking around asking people where he can find "dog."

“Chinese people out there that are hating on me right now. Like, yo, I’m Chinese also, right,” Le said.

He said that in US culture, black comedians routinely joke about black stereotypes, "like they eat fried chicken." He also said white and Hispanic comedians make jokes about their cultures and races.

"I thought since I was Asian I was allowed to make these Asian stereotype jokes," Le said.

While Le apologized to "all the Chinese people," he also defended some of his actions.

"I'm sorry to all the Chinese people. It will never happen again," he said. "Sorry for being disrespectful."

However, Le fired back at a specific criticism from a fellow YouTuber, Fulinfang, who called him a bully for making an elder eat the rest of his ice cream.

"I thought I was being nice," Le said in response. "I'm offering this guy ice cream, unfinished food that I didn't want to throw away."

Still, his apology did not impress everyone.

“I’m Asian so I’m allowed to be racist to all other asian’s” -Ricegum, not sorry

Le's representative told BuzzFeed News on Thursday that the YouTuber did not have any comment.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.