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People Are Warning Others About This Fake Starbucks Ad Meant To Target Immigrants

Starbucks has confirmed that "Dreamer Day" is fake.

Posted on August 6, 2017, at 2:00 p.m. ET

People are posting warnings about these fake Starbucks ads, which declare Aug. 11 "Dreamer Day" and say that undocumented individuals will receive a 40% discount.

The plot was apparently hatched on 4chan last week, where someone posted about creating the faux holiday on the /pol/ message board.

"And then call ICE?" one comment read, referring to US Immigration and Customs Enforcement. "I like it. Could cripple their business a bit."

4chan users discussed the most effective misleading terminology, with one commenter saying "Dreamer Day" was the best name because "liberals love that term down here in Socal."


Another message focused on timing: "We need more then eleven days to plan," it said. "Should be later in the month so we can make this huge."

On Thursday, a 4chan user posted one of the fake posters, and called the endeavor "Operation #borderfreecoffee day."

Anthony Durand, a 20-year-old from Phoenix who warned people about the fake event on Twitter, told BuzzFeed News that he first thought the "Dreamer Day" poster was real.

"They've been in the news a lot lately, especially with the announcement that they were hiring refugees, and I think that's what made it believable when I first saw it," he said.

On Twitter, accounts tweeted about the "Dreamer Day." "I feel happy for America's 'illegal' citizens!" this tweet read.

@Clairewlkrcutie / Via Twitter: @Clairewlkrcutie
@nahhdoubtit / Via Twitter: @nahhhdoubtit

Note that on this fake poster Frappuccino is spelled "Frappacino."

#BorderFreeCoffee @Starbucks #FightFascism Stunning and Brave


@VenantDeserod / Via Twitter: @VenantDeserod

@SammyJensen11 responded to a popular tweet about another supposed Starbucks promotion, claiming to have been emailed about the false event.

@sierraalongii I thought I would let any coffee goers know about a new promotion I had been emailed. I hope to see…

Starbucks told BuzzFeed News that “Dreamer Day” is fake and the company's Twitter account has responded directly to users who have shared the false advertisement. "This is completely false," one tweet response read. "Starbucks is not sponsoring any such event. Please do not spread misinformation." The company said that Starbucks is investigating the source of the ads.

@Starbucks / Via Twitter: @Starbucks

"We're sorry you've been misinformed," another tweet began.

@Starbucks / Via Twitter: @Starbucks

A lot of people commented on how unconvincing the whole thing was.

@MikeElChingon You know it's fake when Starbucks offers anything higher than 15%

Told my partner about the fake #borderfreecoffee and her response was "do white people think we're that dumb?".

Frappuccino is misspelled I can't

And plenty of others found the fake campaign all-around distasteful.

@MikeElChingon It's sad to think some loser out there spent time out of their day to fuck with other people they wi…

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.