As part of the launch of its new direct flight line from San Francisco to Washington D.C., Virgin America debuted the first ever in-flight voter registration program this morning. The airline partnered with Rock the Vote, an organization dedicated to youth political engagement, and PromoJam, a social media marketing company.
The airline's back-of-the-seat entertainment systems will now feature a Scan to Vote QR code that passengers may scan with their smart phones, the company said. In doing so, flyers will be brought to a mobile app that enables them to register to vote with Rock the Vote.
As of now, Virgin America plans to continue the voter registration program until election day of this year.
Rock the Vote registered over 2 million people in 2008, and is aiming for another 1.5 million voters this year.
To celebrate its in-flight voter registration, Virgin brought along comedians Jim Gossett and Reggie Brown to impersonate Mitt Romney and President Barack Obama. Both Gossett and Brown will be on board for the duration of the flight.